Dana Rebecca Designs

Luxurious, everyday pieces women are excited to wear.

Built on the simple yet important idea: Your jewelry should make you feel as comfortable as your favorite t-shirt and as amazing as your little black dress.

Dana Rebecca Gordon is a third-generation jeweler, often described as having diamonds in her DNA. Raised in the industry, she spent countless hours behind the scenes at her father's factory, immersing herself in the world of fine jewelry from an early age. At sixteen, Dana traveled with her father to India and returned home with her very first jewelry collection—one that sold out in just 48 hours. What began as a summer hobby quickly grew into a lifelong passion.

Though she hadn’t originally planned to follow in her family’s footsteps, Dana pursued her undergraduate degree at the University of Texas in Austin, studying corporate communication and business. All the while, she continued to design and sell her jewelry. By the time she graduated, she was at a crossroads: follow her initial plan to attend law school, or commit fully to the business she had come to love. In 2007, after earning her credentials from the Gemological Institute of America in Carlsbad, California, she officially launched Dana Rebecca Designs.

Dana founded her brand with a clear mission: to create accessible luxury jewelry that feels as comfortable as a favorite t-shirt and as special as a little black dress. Her designs are made to be lived in—elevated, everyday pieces that women can wear, gift, and treasure for years to come. Each Dana Rebecca piece is crafted to celebrate life’s moments, from major milestones to the beauty found in the everyday.