Ariel Gordon Jewelry

Ariel Gordon Jewelry, founded in 2009 from Ariel Gordon’s Santa Monica apartment, was born from her vision of creating versatile, wardrobe-staple jewelry. Inspired by her own habit of wearing symbolic pieces for months on end, AGJ specializes in customizable designs that can be layered and collected over time. Each piece, handmade in Los Angeles with conflict-free stones and the finest raw materials, reflects the intersection of traditional craftsmanship and modern design. Ariel’s goal is to create tangible symbols of cherished moments and relationships for the women who wear her jewelry.

Inspired by travel, nature, and her love of adornment, Ariel’s collection blends modern versatility with a touch of luxury. AGJ’s pieces have been worn by celebrities like Beyoncé, Jennifer Lawrence, and Gigi Hadid and featured in top publications such as Vogue, InStyle, and The Wall Street Journal. Ariel has also collaborated with female-owned businesses and designed capsule collections for renowned retailers like Anthropologie, Disney, and Shopbop. Now based in the Bay Area with her husband and two children, Ariel continues to craft jewelry that celebrates life’s special moments.